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24 Indoor is a Netherlands-based company that manages and invests in indoor leisure centres in the European indoor leisure market since 2013.
Monkey Town (founded in 2001) is the largest franchise for indoor playgrounds in the Netherlands and one of the leading and fastest growing franchises in Europe, with a network of more than 70 locations spread across the Netherlands (53), Germany (7) and Switzerland (1). Our locations are partly Group-operated and partly operated by franchisees.
Monkey Town offers local and affordable entertainment to families through an engaging multi-play experience that, aside from the traditional “funhouse” play structures, includes innovative concepts such as laser game, toddler zones, VR/AR corners, mini bowling, escape rooms and Valo jump. Monkey Town’s playgrounds are supported by a restaurant area offering comfortable seating and a choice of quality food and beverages to cater to the needs of parents and caretakers.
Monkey Town also offers the possibility to organize children’s’ birthday parties: Monkey Town organizes fully catered kids parties that include snack menu’s and additional food and beverage offerings, as well as special arrangements for parents and caretakers.
A growing number of Monkey Town locations also house VIP rooms in various themes (including jungle, superheroes, disco and ice princess themes) that come with upgraded kids party packages.
Monkey Town’s target audience includes children in the range from 1 – 10 years old.
Europe’s fastest growing indoor leisure company:
More than 70 locations under management (Group owned and franchisee-owned) and further growth expected towards 2025
Powerful brand associated with market leadership:
#1 Netherlands and #1 Europe brand renowned in the market for its brand power with customers in search for local entertainment.
Large customer volumes and growing brand communities:
More than 5.000.000 visitors visited our brand’s indoor playgrounds in 2022
Carefully selected locations:
Based on extensive underlying feasibility studies and experience to minimize the chance of mistakes
Clear mission and vision:
We put our customer central and guide our international growth strategy to become the dominant player in the European market
Focussed international expansion strategy:
Targeted at Europe’s key demographic, economic and business area’s
Strong and experienced management team:
With a solid track record in the leisure business and with successfully building and growing B2C companies
Operational excellence:
Achieved through a data-driven approach to business that is based on benchmarks, smart tools and a clear set of KPI’s
Open and transparent business culture:
Based on mutual respect, integrity and trust with room for critical dialogue and reflection, that applies to all 1.000+ employees
More than 70 property owners, individual real estate investor, portfolio managers and shopping centers as well as numerous real estate brokers have already built a successful and profitable partnership with us. As the number one brand for indoor playgrounds in Europe, we offer you an attractive and stable business case:
